Net Promoter Score

Saturday, 19 July 2008 2:36 PM

"Not sure if your customers are promoting your products and services? Find out by measuring your Net Promoter Score"

A Net Promoter Score is a marketing concept which asks your clients to answer one question: How likely would they be to recommend your product or service to friends or people they know? Clients rate their answers from 0 (extremely unlikely) to 10 (extremely likely). Those that rate your business 0-6 are detractors, 7-8 are passives and 9-10 are promoters. To calculate your Net Promoter Score, subtract the proportion of detractors from the proportion who are promoters to get a single number. A positive number indicates healthy 'word of mouth' referrals.

 

Filed Under: Marketing Articles | 14 Comments

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